Gerald Linda & Associates

Thursday, September 25, 2008

It Looks Like Fall Outside, But It Should Be 2009 Inside

The calendar says it's early Fall, but readers should already be starting to plan for 2009. Take out last year's marketing and marcom plans. You already should know what worked and what didn't. Start now rethinking strategy and positioning; review those customer value propositions. Execute the research that will power you into next year. Remember, if you have no goals, then any path will take you there.

Happy to report we are now offering Interim Marketing Leadership services to new client, Epoch. Epoch is an upscale, non-retail, modern floral design firm that specializes in cut flower designs (not live plants). This is no mere flower shop. Their designs are amazing!

On a personal note: just yesterday attended a day long program offered by Chicago Innovations and Kellogg Graduate School of Management. Great day! I'm up to date on some of the latest thinking on marketing and innovation and will be happy to share.

Finally, want you to know the book I'm co-authoring with Bob Kaden, More Guerrilla Marketing Research, is coming a long nicely. Should be available early next year.

9:24 am cdt

Thursday, May 29, 2008

Welcome to Gerald Linda & Associates

Thanks for stopping by and visiting! GL&A is a marketing consultancy. Of course, our several services are described herein. But there are also free articles with ideas you can use in your business today!

Come back again soon because new articles are regularly posted and this blog will comment on marketing issues of the day.

12:02 pm cdt

Wednesday, May 7, 2008

Marketing in a Recession

Just completed a White Paper for a client on how to go to market during a recession. Of course, the exact contents are proprietary, but if you contact me, I'll be able to share the headlines.

Gerry Linda

4:18 pm cdt

2008.09.01 | 2008.05.01

Listed below are some of the key services provided by Gerald Linda & Associates along with a reason why firms consider them.

INTERIM MARKETING LEADERSHIP---because you need marketing now and that fact isn't changed by the temporary absence (e.g., illness, pregnancy, family leave, etc.) of a CMO or thinking you cannot afford a full-time leader.

MARKETING STRATEGY---because we have a pragmatic tool to determine what ideas to put into whose head vs. what competition with what effect.

MARKETING PLANNING---lest you act like those who, having lost sight of their goals, redoubled their efforts (with apologies to Peter Drucker).

MARKETING RESEARCH---because it's the only insurance you can buy to diminish the risk of making a bad decision.

BRAND PERSONALITY---because you already have one. Do you know what it is? Is it helping you achieve marketing goals?

CUSTOMER SATISFACTION---because it's more complex than it seems. It's really a post-consumption evaluation of performance in comparison to expectations as modified by affect.

PRIZM and VALS---because geographic, demographic and lifestyle data on your customers are already in the computer; we just need to set them free.

AGENCY SEARCHES---because hope may be a wonderful companion, but it's a terrible guide in finding and hiring advertising, PR and DM agencies. Don't go it alone.

"The plural of anecdote is data." Ben Wattenberg

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