Archive Newer       

Thursday, May 29, 2008

Welcome to Gerald Linda & Associates

Thanks for stopping by and visiting! GL&A is a marketing consultancy. Of course, our several services are described herein. But there are also free articles with ideas you can use in your business today!

Come back again soon because new articles are regularly posted and this blog will comment on marketing issues of the day.
12:02 pm cdt 

Wednesday, May 7, 2008

Marketing in a Recession

Just completed a White Paper for a client on how to go to market during a recession. Of course, the exact contents are proprietary, but if you contact me, I'll be able to share the headlines.

Gerry Linda

4:18 pm cdt 


Archive Newer       

Listed below are some of the key services provided by Gerald Linda & Associates along with a reason why firms consider them.


INTERIM MARKETING LEADERSHIP---because you need marketing now and that fact isn't changed by the temporary absence (e.g., illness, pregnancy, family leave, etc.) of a CMO or thinking you cannot afford a full-time leader.

MARKETING STRATEGY---because we have a pragmatic tool to determine what ideas to put into whose head vs. what competition with what effect.

MARKETING PLANNING---lest you act like those who, having lost sight of their goals, redoubled their efforts (with apologies to Peter Drucker).

MARKETING RESEARCH---because it's the only insurance you can buy to diminish the risk of making a bad decision.

BRAND PERSONALITY---because you already have one. Do you know what it is? Is it helping you achieve marketing goals?

CUSTOMER SATISFACTION---because it's more complex than it seems. It's really a post-consumption evaluation of performance in comparison to expectations as modified by affect.

PRIZM and VALS---because geographic, demographic and lifestyle data on your customers are already in the computer; we just need to set them free.

AGENCY SEARCHES---because hope may be a wonderful companion, but it's a terrible guide in finding and hiring advertising, PR and DM agencies. Don't go it alone.




                                                    "The plural of anecdote is data." Ben Wattenberg



Copywrite (C) 2008 Gerald Linda & Associates 




Join Our Mailing List!
By joining our mailing list, you will be the first to know about:
  • Breaking news about our business
  • Helpful marketing tips
  • Exclusive special offers
To join, type your email address below and then click the Submit button.

Your email address: