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Thursday, May 29, 2008
Welcome to Gerald Linda & Associates
Thanks for stopping by and visiting! GL&A is a marketing consultancy. Of course, our several services
are described herein. But there are also free articles with ideas you can use in your business today!
Come
back again soon because new articles are regularly posted and this blog will comment on marketing issues of the day.
12:02 pm cdt
Wednesday, May 7, 2008
Marketing in a RecessionJust completed a White Paper for a client on how to go to market during a recession. Of course, the exact contents are
proprietary, but if you contact me, I'll be able to share the headlines.
Gerry Linda
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Listed below are some
of the key services provided by Gerald Linda & Associates along with a reason why firms consider them.
INTERIM MARKETING LEADERSHIP---because
you need marketing now and that fact isn't changed by the temporary absence (e.g., illness, pregnancy, family
leave, etc.) of a CMO or thinking you cannot afford a full-time leader.
MARKETING STRATEGY---because
we have a pragmatic tool to determine what ideas to put into whose head vs. what competition with what effect.
MARKETING
PLANNING---lest you act like those who, having lost sight of their goals, redoubled their efforts (with apologies
to Peter Drucker).
MARKETING RESEARCH---because it's the only insurance you can buy to diminish
the risk of making a bad decision.
BRAND PERSONALITY---because you already have one. Do you know
what it is? Is it helping you achieve marketing goals?
CUSTOMER SATISFACTION---because it's
more complex than it seems. It's really a post-consumption evaluation of performance in comparison to expectations as
modified by affect.
PRIZM and VALS---because geographic, demographic and lifestyle data on your
customers are already in the computer; we just need to set them free.
AGENCY SEARCHES---because
hope may be a wonderful companion, but it's a terrible guide in finding and hiring advertising, PR and DM agencies.
Don't go it alone.
"The plural of anecdote is data." Ben Wattenberg
Copywrite (C) 2008
Gerald Linda & Associates