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Tuesday, March 10, 2009

Targeting Boomers and Beyond--PRICES REDUCED AND EARLY BIRD EXTENDED!

Join me and nine other marketing thought leaders for a fast-paced, day long conference on May 15, 2009 in Washington, DC, on how to market to Boomers and Matures during this recession.

Speakers include:

Kevin Lavery, co-founder and Managing Director of Great Britain’s Millennium Direct.
Andrew Nibley, Chairman/CEO of Marsteller, the advertising, interactive, event management unit of Burson Marsteller.
Sandra Timmermann, Executive Director, MetLife Mature Market Institute.
Dr. Carol Orsborn, Senior Strategist, Vibrant Nation.com, information sharing website for leading edge Boomer women.
Laurel Kennedy, founder of the "thinking firm," Age Lessons (part think tank, part consulting), author, The Daughter Trap.
Tom Mann, Managing Partner of TR Mann Consulting and a recognized leader in the senior industry.
Jacob Brown, President of In-Depth Research, a strategic market research company.
Todd Harff, President of Creating Results, a strategic marketing, public relations and advertising agency.
Gerry Linda, President, Gerald Linda & Associates, marketing consultancy, co-author MORE Guerrilla Marketing Research.
Brent Green, creative consultant, author, Marketing to Leading Edge Boomers: Perceptions, Principles, Practices, Predictions

Register now at www.tinyurl.com/targetingboomersandbeyond

Special pricing: $295 for Quirk’s Magazine or Selling to Seniors subscribers
Special Pricing: $295 for IMMN, MRGA and MME Members
Special Pricing: $295 employees of government agencies
Early bird: $295 by April 30
After April 30: $395
Best offer: If you register two at the same time, just $395 for two by April 30

10:19 am cdt

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Listed below are some of the key services provided by Gerald Linda & Associates along with a reason why firms consider them.

INTERIM MARKETING LEADERSHIP---because you need marketing now and that fact isn't changed by the temporary absence (e.g., illness, pregnancy, family leave, etc.) of a CMO or thinking you cannot afford a full-time leader.

MARKETING STRATEGY---because we have a pragmatic tool to determine what ideas to put into whose head vs. what competition with what effect.

MARKETING PLANNING---lest you act like those who, having lost sight of their goals, redoubled their efforts (with apologies to Peter Drucker).

MARKETING RESEARCH---because it's the only insurance you can buy to diminish the risk of making a bad decision.

BRAND PERSONALITY---because you already have one. Do you know what it is? Is it helping you achieve marketing goals?

CUSTOMER SATISFACTION---because it's more complex than it seems. It's really a post-consumption evaluation of performance in comparison to expectations as modified by affect.

PRIZM and VALS---because geographic, demographic and lifestyle data on your customers are already in the computer; we just need to set them free.

AGENCY SEARCHES---because hope may be a wonderful companion, but it's a terrible guide in finding and hiring advertising, PR and DM agencies. Don't go it alone.

"The plural of anecdote is data." Ben Wattenberg

Copywrite (C) 2008 Gerald Linda & Associates