I've added a new page to this site. On it you will learn about an new book just published by the folks who bring us Selling to Seniors. And guess what? I wrote the lead chapter titled:" Setting the Stage: What Do We Know about Boomers and What Does It Mean for Marketers?"

 

If you want to learn the fundamental information about this critically important market, take a look at Chapter 1. And if you want to learn about the latest research on marketing to Boomers, you'll have to read the whole book. 

 

 

Best,

 

Gerry