“Gerry made a significant contribution to the success of AstroTurf® Industries, Inc. He was intimately
involved in creating, developing and executing the marketing plan, which turned our business from a marginally acceptable
profit generator for Monsanto to one which is currently highly prized by the Corporation.”
President, AstroTurf®
Industries
“Since 1997 Gerry has been providing
marketing planning, marketing strategy and marketing research counsel and services to Carnegie Museums of Pittsburgh both
corporately and to each of our four individual museums—Carnegie Science center, Carnegie Museum of Art, Carnegie Museum
of Natural History and The Andy Warhol Museum. He was instrumental in developing the marketing planning model that we use.
He has executed strategic and tactical research for each our museum entities. He has participated in planning retreats. He
helped us hire a direct marketing agency. We continue to use his services because the work product is exceptional and the
budgets are reasonable and never exceeded. Gerry has been an important resource for CMP and one that we intend to use for
years to come.”
Vice
President Marketing and Information Systems, Carnegie Museums of Pittsburgh
“My impression of Gerry is that he is an accomplished master
of marketing. I’ve known him as a teacher, speaker, researcher, consultant, trainer, director and principal in two companies
including his current research and consulting firm. I am proud to say he excels in all areas.”
Valere Blair Potter Professor of Marketing, Owen Graduate School of Management, Vanderbilt University
“I have had the pleasure and privilege
of working with Gerry Linda in several marketing capacities since 1977. In every instance he has brought a broad, well-rounded
understanding of marketing, research, business strategy and real world tactics to help solve complex business problems and
issues.”
Western
Director of Corporate Communications, AT&T Wireless Services
“Gerry Linda is a strong marketing professional, a solid
businessman, a very capable writer and an impressive presenter.”
Associate Dean, Medill School of Journalism, Northwestern
University
“It is my sincere opinion that if you were looking for a solution to difficult marketing problems,
you would have a hard time finding a more appropriate person than Mr. Linda to assign your business.”
Vice President, Regional Manage,
Newspaper Advertising Bureau
“Gerry invariably approaches problems from a strategic and marketing
perspective. Very often we found we were being forced to say what the client wanted to hear, rather
than what needed to be said. To Gerry’s credit, he resisted that pressure, politely and kept doggedly to the fundamental
marketing issues. Gerry has a lot of plain old ‘horse sense’ when it comes to marketing.”
Director of Communications, BorgWarner
“I found Gerry’s participation very productive for three reasons. Gerry has the intellectual capacity and
insight to quickly assess the critical elements of a situation. Secondly, he is a concise and effective communicator, who
adheres to the principal of offering constructive alternatives when he is in disagreement. As important is his willingness
to recommend a dissenting point of view in a firm but diplomatic manner.”
Director
of Marketing, New Product Development, The R. T. French Company
“Gerry is a serious student of marketing, who is able to put his knowledge to practical use. I have seen him perform
as a research director, marketing plan author, developer of marketing strategies, department manager, senior corporate officer,
as well as speech maker and article writer. He has succeeded at all.”
Executive Vice President, Managing
Director, HCM Advertising